Case Studies
Delivering Tailored Solutions for Tangible Business Solutions
CASE STUDY #1: PARTNERSHIP MONETIZATION
Consumer Lender Offsets Rising Costs
OBJECTIVE:
One of our consumer lending partners was facing rising paper, postage, and processing costs associated with its monthly billing statements. Our partner saw an opportunity to offset those costs and expand their statement efforts while maintaining the integrity of its customer communications – by introducing their payment processor to SPMS to consider using a strategic insert solution.
SOLUTION:
The partner uses First-Class mail, which allows up to 3.5 ounces of weight, to mail statements to its customers. Since the average weight of its monthly statement ranged from .5 to 1 ounce, the client had plenty of unused excess weight which was already paid for and available to monetize with 3rd party advertisements. With the right offers, SPMS was confident that 3rd party inserts would be an ideal way to bring additional revenue to offset costs.
RESULTS:
This strategic, well-planned insert program has generated over $220,000 in cost savings since the partner began accepting SPMS’ inserts into its monthly statements. The partner is excited to continue its relationship with SPMS to offset the costs of customer communication mailings while supporting their overall brand.
CASE STUDY #2: INSERT MEDIA ADVERTISING
A Strategic, Gradual Approach to Print Advertising
OBJECTIVE:
One of the leading providers of consumer auto warranty plans took a measured approach to expanding its marketing mix by gradually testing insert media advertising. Rather than making a large-scale investment upfront, our client used a strategic test-and-learn approach to evaluate insert media’s ability to reach new audiences, generate response, and complement its existing marketing efforts.
With a successful performance-driven marketing strategy already in place, our client wanted to determine whether inserts could provide an additional print opportunity for customer acquisition and revenue growth. The key was finding a way to test the channel while maintaining efficiency and minimizing risk.
SOLUTION:
Our client began with controlled, incremental campaigns designed to establish a clear performance baseline. By gradually increasing its investment and exposure – monthly, bi-monthly, or quarterly, depending on the program/frequency – they were able to evaluate different audiences, creative approaches, formats, offers, and mailing strategies while closely monitoring response.
This calculated approach allowed the client to learn what works before investing in larger volumes. Each campaign provides valuable performance data that has informed the next test, creating a continuous cycle of optimization and refinement.
RESULTS:
The gradual testing strategy has proved successful, demonstrating that insert media is an effective addition to our client’s advertising mix. As results continuously validate the channel, this client has been able to expand its insert efforts with greater confidence while maintaining a stable ROI.
CASE STUDY #3: STATEMENT INSERT ADVERTISING
Turning a Trusted Customer Touchpoint Into a Measurable Acquisition Channel
OBJECTIVE:
A Direct-to-Consumer Advertiser has built its business around direct response—connecting consumers with products that appeal to their interests, passions and purchasing preferences. This Advertiser demonstrated a commitment to optimizing media investment and improving customer acquisition efficiency. Utilizing SPMS’s statement advertising programs has complemented its existing media strategy by adding a measurable, direct-response channel with the potential to generate incremental customers.
SOLUTION:
We began with a controlled pilot test targeting a diverse range of demographically appropriate categorical statement programs.
Advertiser utilized a testing strategy of varying creative approaches to identify which product segment(s) were most responsive for the programs tested. Advertiser then developed a plan of expansion testing into the existing programs tested as well as additional programs that were selected using similar demographic criteria.
RESULTS:
This calculated testing approach has enabled the Advertiser to expand its business with SPMS, driving year-over-year revenue growth within the statement channel while maintaining consistent response performance.
CASE STUDY #4: PARTNERSHIP MONETIZATION
Relationship Growth
OBJECTIVE:
Relationship Growth for one of the largest private label credit card issuers in the US – grow the business to help generate 3rd party revenues.
SOLUTION:
Due to the successful management of similar programs in this industry, our partner entrusted SPMS to help market their new and existing credit card programs. Our partner needed a streamlined process with which they could manage the instatement channel (eliminating multiple advertiser contacts, contracts, compliance, etc.) – they looked to SPMS to assist with that process, where we took a very hands-on, consultative approach to make the process as seamless as possible.
RESULTS:
The relationship has been a huge success, and SPMS is one of the few 3rd party partners that helps manage this credit card issuer’s programs. High demand for these programs was created by SPMS and they are now one of the most responsive and sought-after partners on the Private Label market to-date.